ECODESIGN -- The Competitive Advantage
von: Wolfgang Wimmer, Kun Mo LEE, Ferdinand Quella
Springer-Verlag, 2010
ISBN: 9789048191277
Sprache: Englisch
241 Seiten, Download: 4511 KB
Format: PDF, auch als Online-Lesen
Introduction | 12 | ||
Environmental Implications | 13 | ||
Chapter 1: Sustainability as a Competitive Business Advantage | 22 | ||
1.1 Our Understanding of Sustainability | 22 | ||
1.2 European and Worldwide Regulations and Standards | 25 | ||
1.2.1 Ecodesign Directive and Implementing Measures | 26 | ||
1.2.2 Climate Change | 28 | ||
1.2.3 Standardization such as IEC 62430 and Others | 29 | ||
1.2.3.1 IEC 62430 – Environmentally Conscious Design (ECD) | 30 | ||
1.3 Forecast of Environmental Trends | 31 | ||
1.4 Finding the New Business Paradigm | 33 | ||
1.5 Getting Assistance | 42 | ||
Chapter 2: Situation Analysis | 43 | ||
2.1 Corporate Analysis | 43 | ||
2.2 Market Analysis | 46 | ||
2.3 Product Analysis | 49 | ||
2.3.1 Environmental Aspects | 50 | ||
2.3.1.1 Analysis of the Product Life Cycle | 51 | ||
2.3.1.2 Analysis of Stakeholder Requirements | 52 | ||
2.3.1.3 Product Carbon Footprint and Management | 54 | ||
2.3.2 Resource Use Efficiency Aspects | 59 | ||
2.3.3 Degree of Environmental Hazard Aspects | 62 | ||
2.3.4 Extended Material Aspects | 63 | ||
2.4 Production Analysis | 66 | ||
2.4.1 Information on Materials and Substances | 67 | ||
2.4.1.1 Special Information About Materials and Substances | 67 | ||
2.4.1.2 Disassembly Analysis of Components | 70 | ||
2.4.1.3 Reuse Analysis of Components | 70 | ||
2.4.1.4 Organising Recycling | 73 | ||
2.4.2 Production Process Analysis | 74 | ||
2.5 Management Analysis | 77 | ||
2.5.1 Current Situation | 77 | ||
2.5.2 Responsibilities | 79 | ||
2.5.3 Risk Management | 80 | ||
2.6 Conclusion of Situation Analysis | 81 | ||
Chapter 3: Strategy Development | 85 | ||
3.1 Corporate Considerations | 85 | ||
3.2 Market Considerations | 89 | ||
3.2.1 Pros and Cons of Environmental Marketing | 89 | ||
3.2.2 Elements of an Environmental Marketing Strategy | 90 | ||
3.2.2.1 Target Audience | 90 | ||
3.2.2.2 The Environmental Message | 95 | ||
3.2.2.3 Choosing the Medium | 96 | ||
3.2.3 Making the Right Choice | 96 | ||
3.3 Product Design Considerations | 96 | ||
3.3.1 Pre-study | 99 | ||
3.3.2 Staff Training | 100 | ||
3.3.3 Support | 100 | ||
3.3.4 Product Characteristics | 101 | ||
3.3.5 Use-Intensive Products | 101 | ||
3.3.6 Raw Material/Manufacturing Intensive Products | 103 | ||
3.4 Production Considerations | 106 | ||
3.4.1 Factors to Consider in Production | 106 | ||
3.4.1.1 Efficient Use of Resources | 107 | ||
3.4.1.2 Efficient Use of Energy and Utility | 107 | ||
3.4.1.3 Minimization of Emissions | 108 | ||
3.4.1.4 Reduction of the Use of Hazardous Materials | 108 | ||
3.4.2 Carbon Footprint | 109 | ||
3.4.2.1 Quantification of GHG Emission | 109 | ||
3.4.2.2 GHG Emission Reduction in the Production Site | 109 | ||
3.4.3 Green Supply Chain and Regional/Local Aspects of Production | 110 | ||
3.5 Management Considerations | 112 | ||
3.5.1 What Approach to Take for Chosen Business Model | 112 | ||
3.5.2 Costs | 113 | ||
3.5.3 Quality | 115 | ||
3.5.4 Technical | 117 | ||
3.5.5 Dependability | 118 | ||
3.5.6 Management System | 119 | ||
3.6 Integrated Strategy | 122 | ||
Chapter 4: Action Plan Development | 124 | ||
4.1 Corporate Action Plan | 124 | ||
4.1.1 Develop Policy and Vision | 124 | ||
4.1.2 Involve Staff | 125 | ||
4.1.3 Training | 126 | ||
4.1.4 Awareness Raising | 128 | ||
4.2 Marketing Action Plan | 133 | ||
4.2.1 Marketing | 133 | ||
4.2.2 Environmental Responses | 133 | ||
4.2.2.1 What Is Missing | 134 | ||
4.2.3 Information Needs | 135 | ||
4.2.3.1 Audiences at the Eco-centric End of the Value Spectrum | 137 | ||
4.2.3.2 The Remaining Audiences | 137 | ||
4.2.4 Communication Tools | 138 | ||
4.2.4.1 Reports on Environmental Performance | 139 | ||
4.2.4.2 Rating of Environmental Performance | 139 | ||
4.2.4.3 Rewarding Environmental Performance | 140 | ||
4.2.5 Conclusions | 141 | ||
4.3 Product Design Action Plan | 143 | ||
4.3.1 Basic Principles | 143 | ||
4.3.2 Example TV-Set | 148 | ||
4.3.3 Example Office Chair | 149 | ||
4.4 Production Action Plan | 154 | ||
4.4.1 Production Information System | 154 | ||
4.4.2 How to Build a Green Supply Chain Management System | 158 | ||
4.4.3 Operation and Implementation | 160 | ||
4.4.4 Carbon Management in the Production Site | 160 | ||
4.5 Management Action Plan | 165 | ||
4.5.1 Implement Management System | 165 | ||
4.5.1.1 Start with Selected Ecodesign Elements and Integrate Them into Existing Management Systems | 165 | ||
4.5.1.2 If No Management System Exists, Install Some Rules | 166 | ||
What Should Be Done? | 169 | ||
How It Can Be Done? | 169 | ||
What Has Been Achieved? | 170 | ||
Information About Hazardous Substances | 171 | ||
Packaging Standard | 172 | ||
Other Internal Standards in the Siemens Toolbox | 172 | ||
How Is the Standard and the Toolbox Communicated Internally? | 172 | ||
4.5.1.3 The Product Profile Definition | 173 | ||
4.5.1.4 Implementation of Further Systematic Tools | 173 | ||
4.5.2 Extension of the Management System | 175 | ||
4.5.3 Target Specification Based on Product Profile | 175 | ||
4.5.4 Review of the Results | 177 | ||
Chapter 5: Examples | 179 | ||
5.1 Conformity Assessment and CE Marking | 179 | ||
5.1.1 Regulations and Studies of the EU About Set Top Boxes (STB) | 180 | ||
5.1.2 Legal Requirements | 181 | ||
5.1.3 Procedures to Affix CE-marking | 182 | ||
5.1.3.1 Developing Technical Documentation file of CSTB | 183 | ||
5.1.4 Used Batteries Are Special Waste! | 192 | ||
5.1.4.1 Measurements Method | 192 | ||
5.1.5 Power Consumption Data of CSTB | 192 | ||
5.2 Example – Siemens Former Mobile Phone Base Station | 194 | ||
5.2.1 Introduction | 194 | ||
5.2.2 Target | 194 | ||
5.2.3 Examples for Improved Environmental Solutions | 195 | ||
5.2.3.1 The Cabinet (Containing Electronics) | 195 | ||
5.2.3.2 Energy Consumption | 195 | ||
5.2.3.3 Electronic and Software Oriented Tools | 196 | ||
5.2.3.4 Improved Reception Sensitivity | 196 | ||
5.2.3.5 Innovative Ideas Can Be Found Everywhere | 196 | ||
5.2.3.6 Parts and Types Reduction | 197 | ||
5.2.4 Summary: Results for Mobile Phone Base Station | 199 | ||
5.3 Carbon Footprint, Carbon Reduction Opportunity, and Carbon Management Approach Using Complex Set-Top Box as an Example | 199 | ||
5.3.1 Developing Carbon Footprint | 199 | ||
Chapter 6: Outlook: Sustainability – What Does the Future Hold? | 208 | ||
6.1 Upcoming Challenges | 208 | ||
6.2 Consequences | 209 | ||
6.3 Conclusions | 209 | ||
Ecodesign–The Competitive Advantage | 212 | ||
Annexes and Supporting Documents | 212 | ||
Annex 1 (to Sections 2.3/2.4) | 213 | ||
Annex 2a (to Sections 2.3, 2.4 and 4.3) | 214 | ||
Annex 2b (to Sections 2.3, 2.4 and 4.3) | 217 | ||
Annex 3 (to Section 2.5) | 219 | ||
Annex 4 (to Section 2.5) | 220 | ||
Annex 5 (to Section 2.5) | 221 | ||
Annex 6 (to Section 2.5) | 223 | ||
Annex 7 (to Section 4.1) | 224 | ||
Annex 8 (to Section 4.5) | 225 | ||
Annex 9 (to Section 4.5) | 228 | ||
Annex 10 (to Section 4.5.2) | 229 | ||
Annex 11: List of Mentioned Standards | 233 | ||
References | 235 |