Essentials of Strategic Management - Effective Formulation and Execution of Strategy

Essentials of Strategic Management - Effective Formulation and Execution of Strategy

 

 

 

von: Thomas Wunder

Schäffer-Poeschel Verlag, 2016

ISBN: 9783799268127

Sprache: Englisch

250 Seiten, Download: 18278 KB

 
Format:  EPUB, PDF, auch als Online-Lesen

geeignet für: geeignet für alle DRM-fähigen eReader geeignet für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's Apple iPod touch, iPhone und Android Smartphones Online-Lesen PC, MAC, Laptop
Typ: A (einfacher Zugriff)

 

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Essentials of Strategic Management - Effective Formulation and Execution of Strategy



Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail. Further focus: current issues like business modelling and strategy alignment. Ideal for English-language events at universities in Germany, Austria and Switzerland. Advanced, compact, pragmatic, practice-oriented! - Including extensive exercises and practice-oriented case studies for students - Including teaching aids for lecturers

Thomas Wunder Thomas Wunder is professor of business administration with a focus on corporate management at the Neu-Ulm University of Applied Sciences (HNU). He was a lecturer in strategic management at universities in Switzerland and the USA, previously Managing Director of Péter Horváth & Partners Inc. in Boston and Atlanta and Relationship Executive at Highland Worldwide. The focus of work is strategy implementation, international strategy comparison and sustainable strategic management.

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